Eunhaeng Market

Eunhaeng Market is a traditional market with over 40 years of history. Half of the merchants have been doing business together for more than 30 years, maintaining sibling-like bonds not only among themselves but also with local residents. Although the number of stores is small, it is an essential traditional market for the local community. Since Namhansanseong Fortress was designated a UNESCO World Heritage site, many tourists have been visiting Eunhaeng Market. After hiking Namhansanseong, visitors can enjoy side dish shops offering fresh ingredients, as well as fresh vegetables and meat, providing a delightful eating experience. Namhansanseong Fortress is a 300-meter walk away, and from the fortress walls, you can see downtown Seoul and Seongnam City at a glance. Nearby attractions include Namhansanseong Fortress, Pangyo Museum, Shingu University Botanical Garden, Moran Market, and Eunhaeng Botanical Garden. A distinctive feature of Eunhaeng Market is the introduction of a joint coupon system. As part of a traditional market marketing strategy to compete with large discount stores, the merchants' association issues coupons and sells them to market merchants. Merchants give coupons to customers who purchase above a certain amount, and customers can collect coupons to exchange for gift certificates at the merchants' association, which can be used like cash at affiliated coupon stores. Additionally, the market holds various events using coupons, striving to be a market that provides more benefits to customers.